“I stopped overthinking and started taking real action, with a clear plan, stronger boundaries, and renewed confidence in myself and my business.”
Sharnah Thompson
Master State
EXECUTIVE COACHING & ORGANISATIONAL TRAINING
AI can now out think your leadership team.It cannot hold the room.
That edge, the one that cannot be automated, is presence. And it is built one place: from identity.
Identity Anchoring® is the neuroscience based methodology that rewires leadership identity at the subconscious level. Not another framework to perform. A fundamental shift in who the leader is, and how they lead under pressure.
For CEOs, C suite executives and leadership teams. Based in Australia, Working Globally.
The Inner Executive System bridges AI efficiency and human presence.
Trusted by CEOs and executive teams leading the most complex organisations.
THE PROBLEM
The imposter system never told your leaders they weren’t good enough.It just made them keep proving they were.
Study more. Get another qualification. Wait until you feel ready. Earn the right to take up space.
This is the system that shaped your most senior leaders long before they reached the title they now hold. And it is still running, underneath the competence, the credentials, and the track record.
The result is not incompetence. It is a high achieving leader spending significant energy performing authority rather than carrying it. Proving rather than leading.
Most leadership development responds by adding more: more frameworks, more tools, more training. It works briefly. Then the pressure rises, and the old system reasserts, because the identity underneath was never touched.
Identity Anchoring® works differently. We move the identity first. At the level where it actually lives.
WHAT LEADERS SAY
The shift, in their own words.
“This course was the anchor I needed. I now make decisions from the Master State, and friends have commented on how calmly I handle situations that once sent me into a spin.”
Elke Shroeder
Identity Anchoring
“My outlook on myself changed, my self trust deepened, and I moved from living on autopilot to making conscious, informed decisions. This work helped me remember that I matter.”
Shivani Seth
Identity Anchoring Programme
“Clare creates a space that is both safe and challenging. I gained clarity around my values and strengths, which translated into greater confidence, stronger boundaries and a clearer sense of direction.”
Vina Varsani
Executive Coaching
“The Identity Anchoring process helped me connect deeply with my values and strengthened my leadership skills. I now lead with clarity, confidence and purpose.”
Annette Young
Inner Executive Programme
01, What we do
Executive development for CEOs, founders, C suite leaders and the teams they lead.
We develop leaders from the inside out.
Through executive coaching and organisational training, we help senior leaders build the inner capacity to lead with clarity, presence and resilience, especially when the stakes are high and the answer is not obvious.
The work is delivered through the holistic Inner Executive System, with our proprietary five stage Identity Anchoring® methodology at its core, supported by EBW Business EQ, neuroscience, NLP and three decades of lived CEO experience.
For individuals
The Anchor Coaching™ Partnership
For organisations
The Inner Executive System
02, Individual Coaching
One signature partnership. Designed around you.
3 and 6 month terms available, depending on results required.
The Anchor Programme · By application
The Anchor Coaching™ Partnership
From $1,500 / month
Designed around your specific leadership needs, because nothing is set in stone. Except success with joy, because that is what happens when you take the leap. A minimum commitment of 3 months is required. A professional tailored proposal can be prepared for your company, after an initial consultation.
- EBW assessment & debrief
- Executive CV + LinkedIn rewritten through Identity Anchoring
- Six monthly 1:1s + live challenge support
- Board, media, interview readiness
03, For Organisations
The Inner Executive System.
The corporate version of the work. A diagnostic, a full day intensive, and an integration phase that turns identity insight into operational ROI.
From $15,000 (includes 8 participants)
01
Book a discovery call
45 minutes. No obligation, no pitch. We establish whether this is the right fit and what the engagement could look like for your context.
02
We anchor identity
The EBW Assessment maps how the leader actually behaves under pressure. Identity Anchoring® then rewires identity at the subconscious level, not frameworks, identity rewiring.
03
The leader changes
Not a leader who knows more frameworks. A leader whose identity has shifted, so that anchored, authoritative leadership is who they are, not a performance to maintain.
04, Why this matters now
It cannot walk into a crisis and steady the people in it.
It cannot read the silence between two board members. It cannot make a team feel safe enough to bring their full capability into the work.
That last leadership edge, the one that cannot be automated, is presence. And right now, most of your senior leaders are losing it.
05, The Foundation
Identity over frameworks.
Most leadership development never touches the core. Identity Anchoring® works in reverse. We move the identity first. The behaviours follow on their own, because they are now the natural expression of who you actually are.
“Success without joy is not success.”
06, The Methodology
The 5 Stage Identity Anchoring® Framework.
The spine of the work. The order matters. Move the identity first and the behaviours that always felt expensive stop being expensive.
- 01
Awareness , The Surface
Bring the hidden operating system to the surface. Identity drift, the muted voice, the certainty you outsourced, we name it and trace it back.
- 02
Anchor , The Deep Root
Root you back into your actual identity, values, voice, convictions, instinct. Not affirmations. Identity work, slow, deep, irreversible.
- 03
Embody , The Alignment
Authentic executive presence in the body and the voice. Boardroom, media, hostile rooms, the room feels the difference inside the first sentence.
- 04
Integrate , The System
Align how you lead with what you are anchored to. Delegation, hard conversations, boundaries stop being expensive, they become the natural overflow.
- 05
Expand , The Apex
Anchored leaders build anchored teams. Anchored teams build organisations that do not need the leader to hold the whole thing up. Predictable ROI, from identity.
07, Unlock Your Code
The Identity Anchoring principles unlock a code, your code for leading.
If you master and apply the identity anchoring methodology, it will place you wherever you wish to be amongst leaders.
In understanding identity anchoring and its application, you are entering the realms of neuroscience and adopting principles that will anchor your success and lead you to an extremely fulfilling life.
A leader can reinvent themselves, this is not new, but the ones we all remember with respect are the ones who lead with authenticity, with their identity shining from the inside out.
Your journey on the traditional route of more study, more courses, will at some point leave you feeling empty, constrained and exhausted from performing.
After decades of repeated patterns of behaviour, we don't know how to realign or reinvent ourselves. But the ones who do know that it's not a traditional approach, and does not entail hard work or endless hours of study. It requires alignment, and this can only come from an internal shift.
07, The Science
Evidence based measurement of the human edge.
Every leader I work with completes the EBW Business EQ Diagnostic before we begin, a behavioural index benchmarked against more than 5,000 senior leaders globally. Not a personality test. A measure of how you perform when stress increases.
Why EBW? There are four dials that matter most for leaders under pressure. Stress Resilience, your ability to recover and regulate. Decisiveness, your willingness to hold responsibility in ambiguity. Influence, your capacity to shape views and hold the room. And Adaptability, flexible thinking amid structural disruption. Around those four sit motivation, empathy, conscientiousness, self awareness, and impression management, the meta trait that tells us how much energy you are spending managing how you are being perceived.
Identity insight without behavioural data is incomplete. Data without identity anchoring is just a sheet of metrics. Woven together, they create the conditions for lasting, systemic change.
This is a superior diagnostic tool.
The nine dials
- Stress Resilience01
- Decisiveness02
- Influence03
- Adaptability04
- Motivation05
- Empathy06
- Conscientiousness07
- Self Awareness08
- Impression Management09
Dr Clare Allen is an accredited EBW practitioner.
08, The Diagnostic
Two leaders. Same title. Same résumé. A completely different operating system.
Dimension
The Firefighter
The Strategic Architect
Operational mode
Reactive. Constantly performing a version of themselves they think is expected.
Contagiously calm. Leadership is who they are, not a role they step into.
In the boardroom
Speaks immediately to prove competence. Manages impressions.
Perceives, observes, and commands the energy of the room before a single word.
Decision making
Paralysed by complexity. Relies purely on technical frameworks.
Decisive under ambiguity. Anchored identity dictates clear, high-value decisions.
Team impact
Commands compliance. Drives burnout.
Commands respect, naturally. Unlocks the full capability and joy of the team.
Strategic Architect is not a personality you have to be born with. It is an identity you can be built into.
09, The Hidden Cost
Unanchored leadership creates invisible, but massive, organisational drag.
75%
of executive careers that derail, derail because of emotional competency, not technical flaws.
40%
more likely to drive structural change successfully, leaders with strong Business EQ.
20%
measurable performance premium in teams led by high EQ, anchored leaders.
Slower decisions. Weaker teams. Faster burnout. Almost none of it shows up on a balance sheet until it has already cost you.
For organisations: every senior leader running the imposter system is a leader making slower decisions, carrying more than they should, and burning through energy that should be going to strategy, culture, and delivery. The compounding cost of unanchored leadership rarely appears on a balance sheet, until it already has.
Exclusive · Self Guided
The Anchored Leaders Code.
The only way to do this work without a six month engagement.
A 112 page book paired with the full five stage interactive workbook. Awareness, Anchor, Embody, Integrate, Expand, at your own pace, in your own time. Automatically saved. Exportable as a personalised PDF.
- , The complete 112 page book
- , All five stages of the interactive workbook
- , Personalised PDF export, yours to keep
- , One time payment of $97 USD. No subscription.
Get instant access
$97 · One time payment · No subscription
About the founder
Dr Clare Allen.
Creator of The Inner Executive System.
I know the cost of performing authority rather than carrying it.
I spent three decades in C suite roles, across community, government, infrastructure, and not for profit, and I’ve watched the imposter system run highly capable leaders at every level. Not because they lacked competence. Because their identity was never anchored at the level where it needed to be.
That is what this work addresses.
Dr Clare Allen is an accomplished Non Executive Director and multi award winning CEO with over 25 years’ executive leadership experience across government, not for profit, disability, community services, and utilities sectors. She brings to the boardroom a rare combination of deep strategic governance, robust financial oversight, and hands on operational expertise, including oversight of $3B in infrastructure, managing multi billion dollar asset portfolios and complex, regulated organisations.
A proven business turnaround leader, Dr Allen has reversed organisational deficits, tripled revenues, led mergers, and delivered award winning outcomes under significant challenge, including managing $90M+ in flood damage recovery and overseeing a $100M infrastructure duplication project. Her NDIS and community housing expertise, combined with a Diploma from the Australian Institute of Company Directors (GAICD), positions her as a leadership advisor to boards seeking strategic depth, commercial acumen, and authentic governance leadership.
Education & accreditations
- Doctor of Business Administration (DBA), University of Western Australia, 2012
- Master of Business Leadership (MBL), Curtin University, 2000
- Accredited in MBTI, 360 Degree, and EBW Business EQ
- Diploma, Australian Institute of Company Directors (GAICD)
Selected awards & recognition
- Winner, AIM Pinnacle Awards, People & Culture (2019)
- Winner, Outstanding Organisation, HESTA Community Services Awards (2018)
- Winner, Enterprising Woman Award, Chamber of Commerce & Industries WA (2009)
- Winner, WA IBM Community & Government, Telstra Businesswoman of the Year (2007)
- State Finalist, AIM Leadership Excellence, Leader/Manager of the Year WA (2016)
- Published in Who’s Who of Australian Women (2008 & 2011)
- Three Local Government Innovation Awards (2000, 2002 & 2025)
- Winner, Organisational Excellence, Community Services Award (1999 & 2007)
- IPWEA (NSW) Engineering Excellence, Highly Commended, Rawdon Island Bridge (2024)
- 25+
- Years executive leadership
- GAICD
- AICD Company Directors
- $3B
- Infrastructure oversight
- Multi award
- Winning CEO
The new ceiling
The capacity to be genuinely, unmistakably human in a high stakes room.
That capacity is the new ceiling, and it is built one place. From identity.
The leader stops performing. They walk into rooms carrying authority, not proving it. They make decisions from conviction rather than anxiety. The imposter system does not go quiet, it loses its grip, because the identity underneath is now anchored at a level the system cannot reach.
For organisations: anchored leaders build anchored teams. Anchored teams build organisations that do not need the leader to hold the whole thing up. That is a measurable, compounding return.